Evaluation

Brief 02—Analogue Website

Definitely the most satisfying and successful of briefs. I've had this brief in mind for about 9 months now, but wanted the portfolio and the website worth promoting. When the D&AD Make Your Mark brief was announced it seemed perfect. However the deadline fully jumped on me and I couldn't have submitted a more bodged mockup pitch having not undertaken any analogue processes. However despite obviously not winning there, it has gone to plan if not more so since. I was hoping that I would get some positive feedback from designers I admire, but to be asked by Fraser and Robert to come in and discuss potential opportunities and to develop an ongoing rapport with Wim Crouwel, has gone way beyond my expectations. This entire contradictory notion of analogue vs. digital within this brief epitomise my entire design practice as of June 2012.