Evaluation

Brief 01—Typeface

With technical ability and skill sets in mind, this has been the most beneficial of briefs this module. It has also calmed me down in times of upmost stress. The idea of designing bespoke type is one of the first reasons I got into graphic design, but is something I haven't really touched on since. The reason for embarking on this brief was to realise the value of typefaces, and to create and be able to use a typeface which either nobody else has or to sell—not for monetary value but to see other people using it. In terms of structure and aesthetic I am incredibly happy with it, but I have definitely learnt a typeface isn't bullet over night. I never did assume it to that extent, but it is still nowhere near ready for the public market. I produced it to a standard where I could be in control of its use, but nothing more than that. Everytime I give the typeface a fresh eye a few days/weeks later I seriously question what I was thinking before. I think this process has to go on for another few months before this typeface is ready for use by another party.