Evaluation

Brief 04—Interdis

Probably one of my favourite ever briefs, definitely my favourite live brief. It took a while for Interdisciplinary to decided upon what they wanted, and took ages to get the content, but when we did the rest of the brief ran like a dream. The initial pre branding was great, I designed the blackboard with the vinyl artwork, allowing for daily customisation. The yearbook itself I designed the majority of in about 3 days flat, with regular input and improvements from Arthur. It was quite hard to involve Jo, as we had to work on it one weekend, to meet an interim deadline set by a course, and she doesn't seem to have the same taste in typographic and editorial work as Arthur and I. She did offer to help where possible though. We had one major change along the way with the quote type changing from TImes New Roman Bold Condensed to Flareserif Bold, as the course didn't like TNR and we also realised it wasn't particularly legible with large amounts of text. Other than that, they were more than happy with everything I designed. This was the most amount of real content, and majorly text content I have worked with and I couldn't have enjoyed it more. This is the first time Arth and I have worked together (well since the Typogateaux victory) and I think we would both say it has turned out as one of it not the most successful brief of our FMPs. Th success echoed by Interdisciplinary who have asked to do the film titles and credits for the end of year show reel, as well as brand and curate the display of their yearbooks on a 32" blackboard—so they must have been pretty happy with the design of the yearbook.