BRIEF 07 ≈ PROSPECTUS PITCH
—Pitch Boards

These are the boards Arthur and I submitted for the Prospectus pitch. The main concept was that Leeds College of Art is the perfect blend, in comparison to an equally small institution which has no outlet, or a city which has an outlet but has a massive college size in which student can be intimidated by. Basically by being at LCA you can make an impact on a smaller sized course, whilst having a creative city to expand your practice in. We used JB Heureka for the cover and display type.

We were pretty happy with the pitch at this stage, although we hashed the boards together with two A3s. Also the main visual issue was the impossibility to print the colours of the cover we had in mind. We wanted the closest possible colours to RGB red and blue, only achievable by stock and foiling.