BRIEF 07 ≈ PROSPECTUS PITCH
—Pitch Artwork

We produced a handout for the attendees of the pitch, which was a dual format publication with the centre section was 200 x 200mm and included the black and white artwork for the cover, as we didn't want to even try and replicate the colours in print. We then included the two exemplary spreads designs, and the 'student profiles' an element we really picked up on. We feel that the student profiles as they are, are fine, but actually they is way more element in which we can champion. We didn't even have to think much about this, as even the college websites has a page for success stories. In the current economic climate prospective students will want to know success stories of where students have gone on to. Potentially both local and as far as international. Another large element of our concept was that when the college asks for innovative and contemporary design work, and then state that Helvetica is the display type of choice—we feel this is somewhat contradictory and that there much better options. We do appreciate that Helvetica is used, so no offensive typefaces can be brandished around, however we proposed Aperçu as an alternative. A simple, yet beautiful modern san-serif typeface.